Market Leap
Exports are the lifeblood of the New Zealand economy. When businesses do well overseas, it benefits us all.
"From my early days at PriceWaterhouseCoopers to founding the international export specialists, Apagie Limited, I've learned one crucial lesson: getting the start right is key. When you build a strategy centered around understanding your customers, sales and marketing naturally fall into place. That's why I thrive on getting involved and am passionate about the lifeblood of any business: sales."
Will Perry has significant experience in helping NZ business succeed overseas. He is skilled at all things market entry, from identifying core markets, creating sales strategies and execution itself.
Our core competencies
We combine data analysis and interviewing your customers to find markets ripe for targeting. These skills have been honed over many years and countless products.
We're expert and create sales opportunities in your new market. This may include end-customers, new retailers, distributors or selling into complex sales organisations.
We use the latest software, platforms and technologies to build awareness, educate and prompt customers to buy. We are skilled at using these technologies to create automated sales engines.
We can build distribution and retail channels and stimulate demand by designing and implementing pull-through activities. We'll create the demand for your product with the customers at the point they're wanting to buy: in store.
“Working with Market Leap has helped me to first identify my target market and how to differentiate myself from competitors. Having a partner that can offer practical sales help and guidance to steer our journey has been invaluable. Highly recommend working with Market Leap as a start up to get your product to the next stage”
"Will's engaging Market Validation Kickstarter workshop provided invaluable insights and actionable strategies for entrepreneurial researchers. His clear explanations and real-world examples demystified the validation process, allowing them to set aside the academic mindset to better understand the business need for gathering the market perspective to deliver accelerated impact."
"We were looking to refine our product market fit to assist with our go-to market strategy... and were wanting to test assumptions with the market. Market Leap identified the right people to speak to and being able to to get access to the right people in large corporates is a time consuming and difficult task especially with time constraints our staff who are stretched very thin. Their strength was being able to quickly get in front of the right people and work with us to ensure that the right questions were being answered to enable us to make our decisions fast!."
